Why the Old Spice guy marketing campaign is effective

I love the Old Spice guy commercials! They crack me up and are absolutely hysterical. As I was in the BCM taking a shower after a rigorous game of racquetball with Jason I noticed two containers of Old Spice shower gel. The marketing campaign is working…why? Could it be because both me and women love this guy? Men – he is amazing! We love him because he is so stinking funny and up front with the purpose of the commercial. He is straightforward. We love him because the commercials don’t make sense…but do. Ladies – he is gorgeous! Women love his looks, the fact that he is confident, talks about his pecs and wish their man looked like him.

However, the marketing campaign goes beyond television commercials. Many people have been to youtube to see his responses to tweets. They are just as funny. Whoever the writers are (they have not disclosed who these brilliant writers are yet), have made the Old Spice guy an icon for generations of guys and girls. They have created a tribe that has the internet buzzing about his sayings. Old Spice realized the value in creating something that couldn’t be planned. The upper management had to have tons of trust in the video producers as they are being churned out daily.

What can we as a college ministry? church? or even business learn from this?

Do we need to be more random? Do we need to find an incredible looking guy who drinks orange mocha frappuccinos? Do we even know our audience? (did you ever notice that the commercials target women but it is a women’s body wash…they know something!) How can we create a buzz about our ministry or heck, what about creating a buzz about Christ?

Random Video Thursday – Tripp and Tyler edition

Coming out you with another Random Video Thursday. This time Tripp and Tyler are in all the videos so be prepared to feel awkward, amazed, and stupid all at the same time…

First up a video from Catalyst East, a video about Andy Stanley:

Next up is a video from Catalyst West about a Q and A with Craig Groeschel, stinkin hilarious!

Another Catalyst West video (I promise this is not a Catalyst commercial! But you should go!). This one is really awkward with Donald Miller but great dry humor:

And finally…a series of that’ll leave a mark videos that were used at…you guessed it Catalyst East

Random Video Thursday

Here is another batch of vids to help your Thursday out!

This video is an amazing presentation of the Gospel through Graffiti:

Justin Bieber must die! Watch until the end to see her emotions change when the phone rings (fast forward if you can’t take the crying):

Sunday’s Coming by North Point Church…be ready for this one:

Amazing effects by Lifechurch.tv:

And finally Photoshop CS5’s amazing “content aware” feature:

Collin is 6!

Today is my oldest son’s birthday. He turned 6 and we had an awesome time celebrating during breakfast with pancakes, cool whip, sprinkles and candles! (the kids love birthdays for that reason alone). Here are some stinkin funny videos to celebrate this random kid’s birthday.

Collin’s First Church Peformance

Collin trying to eat while falling asleep!

Collin busting a solo

It’s gone too far…

During E3 (the biggest video game conference) EA games wanted to promote their new game coming out in 2010 titled “Dante’s Inferno.” The way they did was pretty funny and upsetting at the same time. They hired people to ACT as Christian protesters who wanted the game banned. Read more about it here.

I was not upset about it and thought it was funny. Wrong…but funny. But, now they might have gone too far…

The video below was really funny when I thought it was a joke. Basically, it is going to church (actually Mass) as a video game called “Mass: We Pray.” Then I went to the website it promoted and found out that it was legit! I could not believe it! So I still thought it was a joke until I clicked on the “Pre-Order Now” button. When I did, I yelled “hell no!” (no pun intended…kind of)

The website/promo video/game was promoting the Dante’s Inferno game for EA again! However the thing that upset me the most was that after clicking the button a popup for the game came up and wanted you to put an application on your Facebook page that says “Damn they fellow sinners to hell on Facebook with the Go To Hell Application.” I feel that EA went to far with that one. The Mass: We Pray was pretty funny but damn your fellow sinners to hell does not help my cause of helping people experience the love of Christ!

The Fun Theory

Have you ever heard of The Fun Theory? It is a awesome website with making life more fun than it currently is. For example, I just saw this video of how they changed a staircase in Stockholm into a piano in order to see if more commuters would take the stairs over the escalator…it worked. Makes me want to make like more fun….and ministry more creative!