Why the Old Spice guy marketing campaign is effective

I love the Old Spice guy commercials! They crack me up and are absolutely hysterical. As I was in the BCM taking a shower after a rigorous game of racquetball with Jason I noticed two containers of Old Spice shower gel. The marketing campaign is working…why? Could it be because both me and women love this guy? Men – he is amazing! We love him because he is so stinking funny and up front with the purpose of the commercial. He is straightforward. We love him because the commercials don’t make sense…but do. Ladies – he is gorgeous! Women love his looks, the fact that he is confident, talks about his pecs and wish their man looked like him.

However, the marketing campaign goes beyond television commercials. Many people have been to youtube to see his responses to tweets. They are just as funny. Whoever the writers are (they have not disclosed who these brilliant writers are yet), have made the Old Spice guy an icon for generations of guys and girls. They have created a tribe that has the internet buzzing about his sayings. Old Spice realized the value in creating something that couldn’t be planned. The upper management had to have tons of trust in the video producers as they are being churned out daily.

What can we as a college ministry? church? or even business learn from this?

Do we need to be more random? Do we need to find an incredible looking guy who drinks orange mocha frappuccinos? Do we even know our audience? (did you ever notice that the commercials target women but it is a women’s body wash…they know something!) How can we create a buzz about our ministry or heck, what about creating a buzz about Christ?

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God was not satisfied with a portion of His grace

John 17:22 – I have given them the glory you gave me, so they may be one as we are one.

I was reading the devo in my Logos iPod app (I mention this because I can’t find the online version to link this to) this morning and realized something. Christ gave it all. God was not content until we had everything that He has.

Think about it. Even if God had given us just a small portion of everything He is and has, we would be singing His praises. We would be dancing with joy and worshiping Him. Even if God had just given us crumbs from His table we would’ve received an immense amount of grace. However, He wants us to sit with Him at His table and share His food.

There is not one room in his house the key of which He will withhold from His people.

Christ was not satisfied until His bride, who is as rich as himself, was a joint-heir so that we might have an equal share in the blessings. He didn’t have to go that far…but He did.

When I stand before the throne
Dressed in beauty not my own;
When I see thee as thou art,
Love thee with unsinning heart;
Then, Lord, shall I fully know –
Not till then – how much I owe.

What are you doing today to realize how much God wants you to be with Him?

Random Video Thursday

Here is another batch of vids to help your Thursday out!

This video is an amazing presentation of the Gospel through Graffiti:

Justin Bieber must die! Watch until the end to see her emotions change when the phone rings (fast forward if you can’t take the crying):

Sunday’s Coming by North Point Church…be ready for this one:

Amazing effects by Lifechurch.tv:

And finally Photoshop CS5’s amazing “content aware” feature:

Free WordPress Installations

I love WordPress! Yup, that was easy to say.

I love it so much that I am going to start offering free WordPress installations – well up to what I can handle.

I want to start really developing my skills as well as help people who really have no clue about blogs/webpages/Twitter/etc.

Here are some current sites I maintain:

Here is what I will include in the FREE installation:

  • Installation of self-hosted WordPress blog
  • Help with choosing a theme
  • Plugin setup: SEO, Social Networking, Backup, etc.
  • No design is included (that takes some serious time)
  • I’ll do basic CSS editing

What’s the catch? Nothing, seriously, you don’t have to sign up for any hosting services or any credit card offers, just give me your firstborn child (kidding…).

Just contact me through Twitter or Facebook and we’ll get started on a blog or website.

Drinking – Guest: My wife Annie!

Lately, my wife and I have been dealing with drinking as a problem for our students (college students and drinking? That never comes up! ya right!) So she wrote this and I wanted to share it with all of you.

I was doing my devo and reading through some verses in Ephesians and I came across 5:18 “Do not get drunk on wine, which leads to debauchery. Instead be filled with the Spirit.”

I knew this was some more of God’s perfect timing, especially after some face to face and phone call conversations I’ve been having this week… so I looked it up for further info in the commentary- what it says- well, I wanted to share:

“In our N. American culture, such a command seems almost shocking and unnecessary, since total abstinence is the rule among so many Christians. But, we must remember that the Bible was written for believers in all cultures and in many countries, wine is still a fairly common beverage on the table. The Scriptures do not condemn the use of wine, but they do condemn it’s abuse. The use of wine as a medicine is recommended (Prv. 31:6, 1 Tim. 5:23). The Lord Jesus made wine for use as a beverage at the wedding in Cana of Galilee (John 2:1-11).
But, the use of wine becomes abuse under the following circumstances and is then forbidden:
1) When it leads to excess (Prv. 23:29-35)
2) When it becomes habit forming (1 Cor. 6:12b)
3) When it offends the weak conscience of another believer (Rom. 14:13; 1 Cor. 8:9)
4) When it hurts a Christian’s testimony in the community and is therefore not to the Glory of God (1 Cor. 10:31)
5) When there is any doubt in the Christian’s mind about it (Rom. 14:23)

WOW! Don’t you agree with everyone of those 5 statements?!!
I loved 4 and 5 especially because they are more reflective of ourselves- “If I hurt my testimony for Christ- forbidden…If it doesn’t bring Glory to God… forbidden… If I have ANY doubt in my mind- forbidden!” Wouldn’t it be easier to gloss over ourselves and only focus on others in this issue? However, the Word of God doesn’t allow it!

The recommendation Paul makes is to instead by filled with the Spirit. There’s alot on this, but I love these 2 statements:
1) In the case of drunkenness, there is a dissipation and debauchery. The Spirit’s filling NEVER produces these.
2) In the case of drunkenness, there is a LOSS of self-control. But the fruit of the Spirit IS self- control.

Anyways, I thought this was good stuff to chew on and pray over. Hope it speaks to your hearts, as it did to mine!
Love,
Annie