What’s Your Reach: A Social Media Series – Part 1

Today I am starting a new series on how college ministries can increase their effectiveness when it comes to social media. We all know how much social media is used by college students today. But let’s look at some stats anyways:

A recent survey, conducted by the Pew Research Center’s Internet & American Life Project, found that 83% of Internet users ages 18 to 29 use social media. In interviews, students told USA TODAY College they use social media for more than just following their friends, placing personal-brand building and keeping up with the news among their top reasons for logging on. – USA Today College

This quote basically says, if you are in college ministry and don’t use social media you are missing out on a big chunk of students you can connect with super easily! Social media is one of the easiest and best ways to get the word about your ministry out. Check out this infographic about social media users thanks to Effective Student Marketing: Influence-and-Social-Media-Infographic These stats above prove that there is a close relationship between college students and social media, as well as with the rest of the world! Through this series we are going to look at things like Facebook’s Edgerank, how effective Pinterest really is and even how to market your ministry through social media. In order to reach more people with the Gospel we need to use methods that our students are comfortable with. Social media is not going anywhere anytime soon, in fact you can even major in it now! What are some things you would like to learn through this series?

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